A leading technology education organization was looking to enhance its brand value and drive organic traffic. They facilitate the entry of outstanding software engineering talent into international tech careers via full-time remote work. The company is focusing on enhancing the skills of India’s five million software developers and matching them with the world’s leading technology corporations. Their objective is to transform the worldwide software engineering compensation structure into a meritocracy, regardless of a person’s place of birth.
Scope of Activities
CRO | A/B Testing | Web Content | Landing Page Optimization
Social media | Content Marketing | SEO
E-mail marketing | Reactive Digital PR
Digital. Content. Branding. Social. SEO.
Scale Your Brand Growth Rate to 200%
- Accelerate the growth of the client’s website
- Substantially maintain client non-branded keyword search effects.
- Create an improved user experience on an existing web property
- Optimize paid search digital marketing strategy
Although overall brand awareness for Ziniosedge was strong, its digital marketing and SEO divisions faded behind the rest of the brand’s line. The client’s previous service provider failed to strategically integrate digital marketing best practices into the client’s SEO solutions, resulting in search engines’ incapacity to efficiently crawl the client’s web pages. Moreover, it was decided that the digital web effects are an extremely complicated interface that prevented actionable user online activity, including post demands, thereby missing beneficial opportunities for user retention and conversion growth on digital platforms.
The strategy was touching all the aspects of digital marketing best practices.
SEO Techniques: We optimized their website for search engines by incorporating target keywords, and other SEO best practices such as onpage seo, structured data, internal linkings and much more. This led to an increase in organic traffic, resulting in a 25% increase in website visitors.
Leverage Influencer Marketing: We partnered with influencers in the education space and had them promote the platform to their followers, which resulted in a 20% increase in website visitors.
Create valuable content: We created goal oriented blogs and article covering the topic clusters that share valuable information and tips about their online course, which attracted a lot of students looking for information about online education. This led to a 15% increase in website visitors.
The deployment of our action plan resulted in a powerful growth in digital awareness of all their services. Overall user engagement with the website was enhanced remarkably, with a demands increasing by 40%. Also, the strategy reduced cost per conversion by more than 200%.