Our client, a leading AI-powered crypto trading app, was facing challenges in attracting new users to its platform. Despite having a well-designed website, the website traffic was not growing as expected. Our task was to create a comprehensive SEO strategy and roadmap to increase website traffic and improve the overall visibility of the website.
- Accelerate the growth of the client’s website
- Substantially maintain client non-branded keyword search effects.
- Create an improved user experience on an existing web property
- Optimize paid search digital marketing strategy
THE CHALLENGE
Despite having a well-designed website, the website traffic was not growing as expected and user sign ups were considerably low. The organic visibility of the website was poor and the mobile experience of the app was awful condition. There were plenty of technical issues as it was a multilingual website that need a international SEO strategy and optimization plan.
Scope of Services
Onpage SEO, Offpage SEO, Technical SEO, Core Web Vitals, Code Edits, Web Content Development, Digital PR Campaigns.
THE STRATEGY
The strategy was touching all the aspects of organic growth best practices.
Keyword Research and Optimization: We conducted extensive keyword research to identify relevant keywords for the crypto trading industry. Our focus was on long-tail keywords that had high search volume and low competition. We optimized the website’s content and meta tags for these keywords to improve the website’s ranking on search engines.
On-page Optimization: We made several changes to the website’s structure and content to improve its on-page optimization. This included making the website’s content more user-friendly and easy to navigate, improving the website’s loading speed, and enhancing the website’s mobile experience.
Off-page Optimization: We focused on building high-quality backlinks from relevant websites in the crypto trading industry. This helped improve the website’s domain authority and overall visibility on search engines.
Content Marketing: We developed a comprehensive content marketing strategy to create engaging and informative articles, infographics, and videos related to the crypto trading industry. This helped drive traffic to the website and establish the client as a thought leader in the industry.
The SEO Success Roadmap
Detailed Audit, Conduct keyword research and On-page optimization.
Started off-page optimization by building high-quality backlinks.
Launched the content marketing campaign and published high-quality content on a regular basis.
Tracked the emerging trends in Crypto market and kept optimising web content and content marketing campaign with thought leadership articles.
Monitored and analyzed the website’s traffic and adjust the strategy as needed to continuously improve results till we hit our KPIs
130+
Conversions/month
335+
Quality Leads/month
30K
New Visitors/month
176%
Growth Rate/month
THE RESULTS
Our SEO strategy and roadmap were a resounding success. Within just 6 months of implementation, we were able to achieve a 176% increase in website traffic. This resulted in a significant increase in new users for the client’s AI crypto trading app, helping the business reach its goals and establish itself as a trusted player in the industry.
