Our client, a web design and development agency, approached us with the goal to improving their brand visibility and authority that elevates website traffic thereby conversion organically.
To achieve this goal, we began by conducting a thorough research phase. This included collating data on each of the agency’s services and conducting a full site audit. The audit revealed multiple issues with hundreds of pages and listings, which we were able to improve using our expertise in website optimization and SEO.
Once the website was optimized, we implemented a content marketing strategy that focused on producing helpful, scholarly, and attractive content that would appeal to the agency’s target audience. This included Blogger Outreach Services, Guest Posting Services, Content Marketing Services, and Blog Writing Services.
Scope of Activities
Search Engine Optimization | Techical Optimization | Digital PR | CRO
Social media | Content marketing | Email marketing | PR Media Outreach
What we did?
The company was trying our high-ticket PR campaigns and media outreach campaigns to drive traffic and improve brand awareness.
We suggested a optimal organic growth plan to invest on website content, SEO and building authority. Instead of depending always on media houses, it is better to build the brand name as an authority name.
This resulted in (6 months):
- Enhance brand awareness and boosted ROI.
- Better Engagement through interactive leadership content.
- Improved organic conversion and saved 35% of annual ad/media spent.
THE Plan
Our team is dedicated to helping our client reach their goals over the next 6 months by implementing a strategic approach to content marketing.
- We focused on creating engaging, timely content that is optimized for search engines and user intent.
- By staying on top of the latest trends and hot topics in marketing services, we are able to attract immediate attention to our client’s website.
- Additionally, we used a combination of evergreen content and topic clusters to provide valuable knowledge and appeal to the target audience.
- Our goal is to develop content that is relatable and relevant to a wide audience, all while staying true to our core focus on useful content based on user-intent.
THE STRATEGY
The strategy was touching all the aspects of digital marketing best practices.
Our team has employed an user-intent-based content strategy to increase engagement on the website. We began by conducting thorough research and reaching out to industry experts to create compelling and informative content that is optimized with commercial keyword clusters. By directing users to the blog page, we were able to provide a more comprehensive understanding of the services offered by the company.
Our client’s goal was to transform their website into a destination for all information related to their services, and we were able to help them achieve this by consistently publishing blogs, Case studies, and White-papers also building a dedicated audience and securing plenty media coverage. As a result, visitors have more reasons to visit the website and engage with the brand, which in turn helped to increase brand awareness and credibility.
250%
Growth in Organic Conversions
400+
Quality Leads/month
5500+
New Visitors
210%
Growth Rate
THE RESULTS
- Attracted over 10k new users within months through Content marketing and media buying.
- 10,000+ users landed on the blog page of the website for informative and authoritative information.
- Compelling content marketing forwards the brand and ahead in an overcrowded marketplace.
- Tried many interactive content marketing formats like Data-driven articles, though-leadership blogs, market research reports, expert-commentary blogs and service-oriented white-papers.
- Rolled out a dynamic link building, blogger outreach, and content partnerships to build up SEO authority for the website.
- We’ve boosted the importance of mobile-friendly content marketing with our remarkable strategies.
