Our client, Beinex Digital is a leading business analytics company, they were facing challenges in generating demand for their products and services across their target geographies. Despite having a well-established brand, the company was struggling to attract new customers and grow its inbound leads. Our task was to develop a comprehensive demand generation strategy to improve brand recognition and increase inbound lead growth.
- Accelerate the growth of the client’s website
- Substantially maintain client non-branded keyword search effects.
- Create an improved user experience on an existing web property
- Optimize paid search digital marketing strategy
THE CHALLENGE
Despite having a enterprise-level website, the deamnd generation efforts that was in place was not growing as expected and conversions were considerably low. The organic visibility of the website was pretty moderate but the trust flow and domain rating was drowning. The topical authority on their business sector was not doing well enough and so the driving inbound leads seemed tough.
Scope of Services
Onpage SEO, Offpage SEO, Landing Page Development, Content Optimization, Web Content Development, Digital PR Campaigns, Media Campaigns.
THE STRATEGY
The strategy was touching all the aspects of organic growth best practices.
Target Audience Segmentation: We conducted extensive market research to identify and segment the company’s target audience. This allowed us to develop a personalized approach to reach each segment and improve the effectiveness of our demand generation efforts.
Multi-Channel Marketing: We developed a multi-channel marketing approach that included email marketing, social media marketing, content marketing, and event marketing. This allowed us to reach our target audience through multiple touchpoints and improve brand recognition.
Account-Based Marketing: We implemented an account-based marketing approach to target high-value accounts and improve the chances of generating inbound leads. This included personalizing our marketing efforts to meet the specific needs of each target account.
Lead Nurturing: We developed a comprehensive lead nurturing program to ensure that all inbound leads received the right message at the right time. This helped improve the chances of converting leads into customers and increased the overall effectiveness of our demand generation efforts.
The SEO Success Roadmap
Conduct target audience segmentation and develop a Integrated multi-channel marketing plan
Launched the account-based marketing and lead nurturing programs such as Develop and distribute valuable content such as whitepapers, case studies, and blog posts to educate potential customers on the benefits of business intelligence and how it can help their organization.
Executed the integrated marketing plan and monitored results of targeted ABM campaigns for high-value accounts to build relationships and increase the chances of generating inbound leads.
Continuously analysed and adjust the demand generation strategy and used targeted paid advertising campaigns to reach potential customers and drive traffic to the company’s website
Monitored and analyzed the website’s traffic and adjust the strategy as needed to continuously improve results till we hit our KPIs
20+
Conversions/month
205+
Quality Leads/month
2400+
New Visitors/month
85%
Growth Rate/month
THE RESULTS
Our demand generation strategy and funnel approach were a resounding success. Within just one year of implementation, we were able to achieve an 85% increase in inbound lead growth. This resulted in a significant increase in new customers for the client’s business analytics services, helping the business reach its goals and establish itself as a leader in the industry.
